SurveyMonkey CEO Talks About Why His Company Won?t IPO After Raising $794M And Reveals Other Big-Name Investors

"We could go public," SurveyMonkey CEO Dave Goldberg says, "but the cost of going public -- of running a public company -- outweighs the benefits." As the founder of LAUNCH Media, which he took public before selling to Yahoo! (where he stayed for six years), Goldberg is familiar with the IPO process and isn't in any hurry to repeat it.

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